Free Online UTM Builder
Our free UTM builder (also called a UTM generator or campaign URL builder) creates properly tagged campaign URLs for Google Analytics — fill in the source, medium, and campaign (plus optional term and content) to get a clean, trackable link. If you searched for a utm url maker, this is it: paste your link, fill in the campaign fields, and copy a tagged URL. It follows Google’s campaign URL conventions, so every link is GA4-ready.
New to UTM tagging? Learn how to find UTM campaign data in GA4 or fix UTM parameters not showing in GA4.
How it works
- Enter your website URL and the required campaign fields: source, medium, and name. The utm campaign name is the name field — use one consistent lowercase name, such as spring_sale, so GA4 groups the campaign correctly.
- Optionally add a campaign term and campaign content.
- The live preview updates as you type. Click Build URL to validate everything.
- Copy the final URL and use it in your campaign. In short, this utm builder generator turns one plain link into a fully tagged campaign URL.
Example
Output: https://example.com/sale?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale
Tips
- Use consistent lowercase naming, e.g. “spring_sale”.
- Keep a spreadsheet of your campaign names to stay organized.
- Don’t use UTM parameters on internal links within your own site.
- Test the final URL in a browser before sharing it. Looking for a utm link creator? Enter your website URL and campaign fields above, then copy the tagged link.
New to UTM tagging? Read UTM Campaign Naming Conventions: 7 Best Practices first.
FAQ
Is this UTM builder the same as Google's Campaign URL Builder?
Yes. It generates the same standard utm_source, utm_medium, utm_campaign, utm_term, and utm_content parameters, and the links work with GA4.
Is this utm link generator free?
Yes — it runs entirely in your browser and costs nothing.
Does my data leave my browser?
No. The tool runs entirely in your browser — your URLs and campaign data are never sent to a server.
What are UTM parameters?
UTM parameters are short tags added to a URL that tell analytics tools where your traffic came from — for example, which newsletter, ad, or campaign sent the visitor. The main ones are source, medium, and campaign name.
What is a UTM builder?
A UTM builder is a free tool that adds tracking parameters (source, medium and campaign) to a URL, so GA4 can show exactly which link, post or email each visit came from.
Is this UTM builder free?
Yes — no signup and no limits. Build as many campaign links as you need.
Where do I see the results in GA4?
In Reports → Acquisition → Traffic acquisition, grouped by Session campaign. Our guide to finding UTM campaign data in GA4 walks through it step by step.
Related tools
Recommended software
- Google Analytics — Web analytics platform for measuring campaign traffic.
- Semrush — SEO and content marketing platform for keyword research and site audits.
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