Moz Alternatives: 8 Honest Options for 2026

Prices checked November 2026 on official vendor pages. No sponsored listings — rankings on merit. How we review: https://smartrisehq.com/how-we-review-ai-tools/

60-second pick: Backlinks first → Ahrefs · Broadest suite → Semrush · Agency and client reports → SE Ranking · Mid-market value → Serpstat · Competitor SEO and PPC → SpyFu · Simplest keyword research → Mangools · Cheapest paid suite → Ubersuggest · Tightest budget suite → KeySearch.

Research-based: no hands-on testing is claimed for these tools.

ROUNDUP

Most Moz alternatives lists rank eight suites and stop. That is the wrong order of operations. Moz Pro is not one job — it is rank tracking, keyword research, backlink data, site crawling and client reporting under one bill — and the right replacement depends on which of those modules you actually open. Here are eight genuine Moz alternatives picked by the Moz module they replace, plus the three sections other lists skip: the tracked-keyword trap, the Domain Authority problem solved honestly, and the free stack that covers part of the job for $0. Only tools that do Moz’s SEO jobs are listed here — no website builders or CRMs filling the list.

Updated November 2026 · Editorial roundup · Research-based: no hands-on testing is claimed for these tools

Alternatives · Verdict · Features · Pricing · Switching · FAQ

First, the Moz you are actually leaving

This article is about Moz Pro, the all-in-one platform: Keyword Explorer, Link Explorer, Site Crawl, Rank Tracker and On-Page Grader. Moz also sells Local listings management and STAT enterprise rank tracking as separate products — if either of those is what you actually use, an all-in-one suite below is the wrong replacement, and you should compare Local or rank-tracking specialists instead. For Moz Pro itself, the ladder is Starter at $49 a month ($39 billed annually) for 1 user, 1 tracked site and 50 tracked keywords; Standard at $99 a month ($79 annually) for 1 user, 3 sites and 300 keywords; Medium at $179 a month ($143 annually) for 2 users, 10 sites and 1,500 keywords; and Large at $299 a month ($239 annually) for 3 users, 25 sites and 3,000 keywords. Annual billing saves 20%, and every extra seat costs $49 a month. There is no permanent free plan; a trial is offered, but its length varies by plan and promotion, so no fixed trial length is printed here.

Two numbers explain most departures. The first is the tracked-keyword ceiling: Standard, the plan most small teams land on, tracks 300 keywords. The second is the seat bill: a three-person team on Standard does not pay $99 a month, it pays $197 once the two extra seats are added. Every pick below is judged against those two numbers first — how many keywords it tracks at the same price, and what the team actually pays — because a cheaper headline price with a lower keyword cap or a dearer seat is not cheaper at all.

Moz’s genuine strengths are worth naming before the replacements, because they set the bar. It is the easiest of these tools to learn, its guides are the best free SEO education on the internet, and Domain Authority is the authority number clients already recognise. A replacement that is harder to use, or that reports a number your client has never heard of, costs you something even if its database is bigger. That trade-off runs through every pick below.

The 8 Best Moz Alternatives

1. Ahrefs — Best for Backlinks and the Closest Full Replacement

If Link Explorer was your main Moz habit, Ahrefs is the upgrade, not a sideways move: its backlink index is the deepest on this list, and its Domain Rating is the most quoted authority score after Domain Authority itself. Starter is $29 a month (monthly billing only, credit-capped, 1 project, 50 tracked keywords) and suits light research. Lite is $129 a month for 5 projects, 750 tracked keywords and 6 months of history, with weekly rank updates — daily updates start on Standard at $249 a month, with Advanced at $449 and Enterprise at $1,499 a month. Extra seats cost $40 a month on Lite, $60 on Standard and $80 on Advanced, so price the team, not the single user. Ahrefs Free gives website owners limited Site Explorer and Site Audit access for sites they verify — useful for your own site, useless for competitor research. The trade-off is metering: Ahrefs meters by report credits, so a heavy research month can hit caps that Moz’s campaign model never showed you. For the direct head-to-head, see Ahrefs vs Moz. Ahrefs pricing

Best for: teams replacing Link Explorer first, and anyone whose reporting already leans on backlink depth. Watch out: Lite’s weekly tracking and credit caps surprise Moz users who expect daily updates at the entry tier.

2. Semrush — Best for the Broadest Replacement

Semrush replaces every Moz Pro module and adds the workflows Moz never touched: paid search intelligence, social monitoring, content tooling and AI visibility tracking. The SEO plan is $139 a month ($117.33 billed annually) for 5 websites and 500 keywords tracked daily; Starter is $199 a month ($165.17 annually) and Pro+ is $299 a month ($248.17 annually), while Advanced is shown as custom-priced on the official pricing page read in November 2026 — secondary sources still list it at $549 a month ($455.67 annually), so confirm Advanced pricing on the live page before budgeting for it. Enterprise is custom-priced. The free plan covers 1 demo project and 10 reports a day — a spot-check tool, not a working platform. The trade-off is breadth as a tax: more than fifty tools in one interface, a learning curve noticeably longer than Moz’s, and add-ons (local, social, content, advertising, AI visibility) sold separately on top of the plan price. Semrush is the more expensive answer, not the cheaper one — buy it when you are moving up, not sideways. For the direct head-to-head, see Semrush vs Moz. Semrush pricing

Best for: teams that need SEO, PPC and content data in one bill. Watch out: do not use the retired Pro/Guru/Business ladder — the current lineup is SEO/Starter/Pro+/Advanced, and old lists quoting Guru prices are out of date.

3. SE Ranking — Best for Agencies and Tracking Volume

SE Ranking is the pick when the Moz complaint is volume: Core at $129 a month ($103.20 billed annually) tracks 2,000 keywords daily across 10 projects, against Moz Standard’s 300 keywords — nearly seven times the tracking for $30 a month more on monthly billing, and less than Moz Standard on annual billing. Growth at $279 a month ($223.20 annually) adds projects, history and API access, and Enterprise is custom-priced. Every plan starts with a 14-day trial that needs no card, and there is no permanent free plan. White-label reporting is sold as an Agency Pack add-on from $69 a month on annual billing, so agency buyers should price Core plus the pack, not Core alone. The trade-off is data depth: SE Ranking’s backlink and keyword databases are smaller than Ahrefs’ and Semrush’s, so it wins the tracking-and-reporting job and loses the pure-research job. SE Ranking

Best for: agencies and small teams managing several clients, where tracked-keyword volume and reporting are the bottleneck. Watch out: the retired Essential/Pro/Business ladder ($65 entry) no longer exists — lists quoting it are pricing a dead product.

4. Serpstat — Best Mid-Market Value for SEO and PPC Together

Serpstat is the mid-market compromise: a full suite covering keyword research, rank tracking, site audits, backlink analysis and PPC research, without the premium-suite price. Individual is $50 a month on the annual display ($69 a month implied by the page’s own annual-saving label) for 5 projects, 100 searches a day, 10,000 position checks a month and 30,000 audit pages a month. Team is $100 a month annual-displayed with unlimited projects, API and MCP access and 3 users; Team x2 is $169 and Agency is $410 a month annual-displayed. A 7-day trial runs on Individual or Team, with a $1 verification charge that is returned — cancel inside the trial or it renews. Team and Agency now include 1,500 AI Visibility brand checks at no extra cost. No free plan is stated on the pricing page. The trade-off is that Serpstat is second-best at everything: its databases trail Ahrefs and Semrush, and its interface is less friendly than Mangools — it wins on price per feature, not on any single feature. Serpstat pricing

Best for: small teams and freelancers who need one suite for SEO and PPC research at a mid-market price. Watch out: the monthly prices above are implied from the annual saving, not shown directly on the rendered page — confirm them on the live pricing page before budgeting.

5. SpyFu — Best for Competitor SEO and PPC (Not a Full Suite)

SpyFu is included with a warning label, because it is the pick most likely to be bought for the wrong job. It is a competitor-research specialist: the keywords competitors buy and rank for, every ad they have tested, and more than ten years of history, plus a newer AI site audit, RivalFlow page fixes and AI brand monitoring. Basic is $39 a month ($29 billed annually) for 10,000 search-result and export rows, 5,000 weekly tracked keywords and 1 live site tracking project; Pro + AI is $119 a month ($89 annually, with a $59 first-month introductory price) with unlimited results and exports and API access; Team/Agency is $249 a month ($187 annually). Free access means limited free searches showing up to 5 results at a time — not a free plan tier — and a 30-day money-back guarantee applies. The trade-off is scope: SpyFu does not replace Moz’s keyword research, rank tracking and site crawl for your own site in one place. Buy it alongside a suite, or when competitor research was your only real Moz habit. For the direct head-to-head, see Moz vs SpyFu. SpyFu pricing

Best for: teams whose Moz use was mostly competitor research, and PPC advertisers who need ad history. Watch out: the retired Basic $39/$33 and Professional $79/$58 ladder no longer exists — the current tiers are Basic, Pro + AI and Team/Agency.

6. Mangools — Best for Simple, Friendly Keyword Research

Mangools is the natural home for people who liked Moz for its simplicity. Its five tools — KWFinder for keyword research, SERPChecker, SERPWatcher for rank tracking, LinkMiner for backlinks and SiteProfiler for site exploration — show volume and difficulty in a clean list, without a fifty-tool interface to learn. Read from Mangools’ own plans data in November 2026, Basic is $49 a month ($29.90 a month on annual billing, $358.80 a year) for 100 keyword and SERP lookups a day, 200 tracked keywords with weekly updates and 100,000 backlink rows a month; Premium is $69 a month ($44.90 annually) for 500 lookups and 700 tracked keywords; Agency is $129 a month ($89.90 annually) for 1,200 lookups and 1,500 tracked keywords. A free account covers a small number of lookups a day. The trade-off is depth: backlink data is licensed rather than crawled at Ahrefs scale, rank updates are weekly except on Agency, and Basic allows no extra seats — Mangools is a solo or small-team keyword tool, not an agency platform. Mangools

Best for: freelancers and beginners who want keyword research without a learning curve. Watch out: Mangools’ displayed prices vary by region and variant — October 2026 checks of the pricing page showed a higher set (Basic $61/$37.70), so confirm the price on the live page for your region before buying; this article prints the November vendor-file figures, not the October set.

7. Ubersuggest — Best for the Cheapest Paid Suite and Lifetime Pricing

Ubersuggest is the cheapest honest suite on this list, and the only one here with a lifetime option. Individual is $29 a month, or $16 a month billed annually ($192 a year), for 1 project, 125 tracked keywords (weekly), 150 searches a day and 250 monthly credits; Business is $49 a month ($27.17 annually) and Enterprise is $99 a month ($54.75 annually). Lifetime one-time prices are $290, $490 and $990 for the three tiers. A 7-day trial runs on monthly plans. The trade-off is scale: 125 tracked keywords is fewer than Moz Starter’s 50 only by a comfortable margin, and the database and backlink depth trail every suite above it except KeySearch. Ubersuggest also licenses Domain Authority from Moz, which matters for the DA section below. For the budget angle around it, see Ubersuggest vs Semrush. Ubersuggest pricing

Best for: single-site owners and first freelance clients on a tight budget, especially anyone who prefers a one-time payment to a subscription. Watch out: promotional prices ($12/$20/$40 a month) have appeared on Ubersuggest’s official page at times during 2026 — the figures above are the standard list ladder sighted on the live plan cards, so confirm which price the page shows on the day you buy.

8. KeySearch — Best for the Tightest Budget Suite

KeySearch is the under-$30 end of this list done properly: keyword research, rank tracking, backlink checking and site audits in one dashboard, without pretending to be a premium suite. Starter is $24 a month, or $240 a year ($20 a month equivalent, two months free), for up to 200 daily searches and analyses, 80 rank-tracker keywords and 2,000 site audits a month; Pro is $48 a month, or $480 a year ($40 equivalent), for 500 daily searches, 200 tracked keywords, 5,000 audits a month and 15,000 AI credits. KeySearch’s own comparison page says everything is free for the first month; other sources describe a 7-day free trial instead, so check the trial wording on the live pricing page before relying on either. No permanent free plan is asserted here. The trade-off is the same as Ubersuggest’s, at a lower ceiling: 80 tracked keywords on Starter is a single small site’s worth of tracking, and the databases are the smallest on this list. KeySearch wins the budget job and loses every other job — which is exactly why it sits last, not first. KeySearch

Best for: hobby sites and solo owners who need a real suite under $30 a month and can live with small limits. Watch out: older lists quoting KeySearch at $17 a month are wrong on current evidence — the current Starter price is $24 a month ($20 annual equivalent).

The tracked-keyword trap

Tracked keywords are the number most likely to force an upgrade, and vendors count them differently, so compare like with like. Moz Standard tracks 300 keywords — across 3 sites, updated on Moz’s schedule, with extra keywords sold as add-ons. SE Ranking Core tracks 2,000 keywords daily. Semrush’s SEO plan tracks 500 keywords daily. Ahrefs Lite tracks 750 keywords, but weekly, not daily. Mangools Basic tracks 200 keywords, weekly. Ubersuggest Individual tracks 125 keywords, weekly. KeySearch Starter tracks 80 keywords. Serpstat Individual allows 10,000 position checks a month, which is a different meter again — position checks, not tracked keywords — so do not compare that number directly with the others. The honest question is not “how many keywords does the plan allow?” but “how many keywords do I actually track, how often do I need them refreshed, and across how many sites?” A solo owner tracking 60 keywords is fine on KeySearch Starter; a three-site agency tracking 400 keywords daily is not fine on Moz Standard, Mangools Basic or Ubersuggest Individual, whatever their headline prices say.

The Domain Authority problem, solved honestly

Domain Authority is the one thing people worry about losing, and the worry is smaller than it looks. DA is Moz’s own score from 1 to 100 predicting how well a site can rank. Google does not use it. Every major tool has its own version — Ahrefs Domain Rating, Semrush Authority Score, SE Ranking Domain Trust — all 0 to 100 scales, all built differently, all correlating closely enough for reporting purposes. None of them is the same number as DA, and none of them should be presented to a client as if it were. Three honest answers exist. First, keep MozBar: it is a free Chrome extension that shows DA and Page Authority on any page and in search results, with a free Moz account, and it stays free after you cancel Moz Pro. Second, tell clients which metric you will report from now on, before the switch, and show one month of both numbers side by side if the client relationship needs it. Third, if the DA number itself must stay on screen, Ubersuggest licenses Domain Authority from Moz — it is the only pick on this list where the number you know stays in the dashboard. Losing DA is a reporting problem with three workable answers, not a reason to stay on a plan that no longer fits.

The free stack: what $0 actually covers

For one site, a free stack covers more of Moz’s job than most paid lists admit. Google Search Console is free for sites you verify and shows the queries, clicks, impressions and positions your site actually gets from Google, plus indexing and crawl-error reports — first-party data no paid tool can match for your own site, and nothing at all for competitors. MozBar, free, keeps DA and PA visible on every page you visit. Ahrefs Free adds limited Site Explorer and Site Audit for your own verified sites. SpyFu’s limited free searches (up to 5 results) give a taste of competitor keywords. Where free stops is the point where most readers actually need to pay: competitor keyword and backlink databases, tracked keywords for sites you do not own, historical data beyond your own Search Console window, and client-ready reports. The free stack is the right answer for a hobby site and the right trial for a paid suite — run it for a month, note exactly which question it cannot answer, and buy the cheapest pick above that answers that question. Readers on the tightest budget should also see Best SEO Tools Under $30 before paying for any suite.

Switching from Moz: the checklist

1. Export before you cancel: tracked-keyword lists, campaign history, backlink lists and ranking reports. Ranking history does not transfer between vendors — what you do not export is gone when the plan ends.
2. Tell clients about the metric change first: DA becomes Domain Rating, Authority Score or Domain Trust depending on the pick, and Ubersuggest is the only pick that keeps DA itself on screen. Keep MozBar free for the transition month.
3. Overlap trials while Moz is still live: SE Ranking offers 14 days with no card, Serpstat 7 days, and the other suites offer trials or free tiers on the terms above — test on your own site’s data, not on a demo project, before the Moz billing date.
4. Re-verify rankings in Search Console: run the same keywords in the new tool and in Search Console side by side for a week. A tool whose numbers do not match Google’s own data for your site is the wrong tool, whatever its database claims.
5. Watch the metering change: Moz meters by campaigns and keywords. Ahrefs meters by credits, Mangools by daily lookups, Serpstat by position checks and searches, SpyFu by result rows. A month that was comfortable on Moz can hit a cap in the first week elsewhere.
6. Price the team, not the single user: Moz extra seats are $49 a month; Ahrefs extra seats run $40–$80 depending on tier; SE Ranking’s Agency Pack is $69 a month on annual billing; Mangools Basic allows no extra seats at all. Count seats before comparing headline prices.
7. Cancel after the overlap, not before: keep Moz until the new tool has produced a full week of reports you would actually send to a client.

Free-tier limits at a glance

Free option	What it includes	Where it stops
Ahrefs Free	Limited Site Explorer + Site Audit for own verified sites	No competitor data; no paid-plan features
Semrush Free	1 demo project, 10 reports/day	Spot-check only — not a working platform
SE Ranking	14-day trial, no card	Trial only — no permanent free plan
Serpstat	7-day trial ($1 refundable verification)	Trial only — no free plan stated
SpyFu	Limited free searches, up to 5 results at a time; 30-day guarantee	Not a free plan tier; row caps on Basic
Mangools	Free account, small daily lookup allowance (reported)	Lookup caps; weekly tracking on Basic
Ubersuggest	Free account for light use (reported); 7-day trial on monthly plans	Small limits; full features need a paid plan
KeySearch	First month free per official comparison page (trial wording varies)	No permanent free plan asserted
Google Search Console + MozBar	Own-site search data + DA/PA on any page, free	No competitor databases, no paid-tool reporting

Our Verdict

Most Moz users should switch by module, not by brand. Switch to Ahrefs when backlinks are the job, to Semrush when one bill must cover SEO, PPC and content, to SE Ranking when tracking volume and client reporting are the bottleneck, to Serpstat when a mid-market suite for SEO and PPC together is enough, to SpyFu when competitor research was the only real habit — alongside a suite, not instead of one — to Mangools when simple keyword research is the job, to Ubersuggest when the cheapest paid suite or a lifetime payment matters most, and to KeySearch when the budget is genuinely under $30 a month. Stay on Moz only if its ease of use and DA reporting still outweigh a keyword cap you have not yet hit — and if you leave, keep MozBar free and run the free stack for a month first.

Who should pick which

• Solo owner with one small site and a tight budget: KeySearch Starter ($24 a month) or Ubersuggest Individual ($29 a month, $16 annually, or $290 lifetime).
• Freelancer who lives in keyword research: Mangools Basic — the simplest list of volumes and difficulties on this page.
• Small team replacing Moz Pro wholesale: Ahrefs Lite for backlink depth, or Semrush SEO for breadth — decide by whether links or keyword breadth is the scarcer resource.
• Agency managing several clients: SE Ranking Core, priced with the Agency Pack for white-label reports.
• Team that also runs paid search: Serpstat for a mid-market SEO-plus-PPC suite, or SpyFu added to a suite for competitor ad history.
• Anyone whose only Moz habit was checking competitors: SpyFu Basic — and pair it with Search Console and MozBar free, not with another suite.
• Anyone who has not yet hit Moz’s keyword cap: stay, and spend the switch money on content — the cheapest alternative is the plan you already have.

Why the verdict holds: it follows the module, not the brand. Ahrefs wins the backlink job on index depth; Semrush wins the breadth job on tooling no other pick matches; SE Ranking wins the volume job on 2,000 daily keywords at $103.20 annually; Serpstat wins the value job on features per dollar; SpyFu wins exactly one specialist job and is labelled as such; Mangools wins the simplicity job on interface, not data; Ubersuggest wins the price job on lifetime cost; KeySearch wins the under-$30 job on price alone. Every price above traces to a vendor pricing page or vendor data file read in November 2026 or an October 2026 check of one, and where pages did not render figures directly (Serpstat’s monthly prices, Mangools’ regional variants, KeySearch’s trial wording) or sources conflicted, the article says so instead of printing a single figure as fact.

Feature Snapshot

Tool	Best at	Entry price (monthly)	Main trade-off
Ahrefs	Backlinks + full replacement	$29 Starter; $129 Lite	Credit metering; weekly tracking on Lite
Semrush	Broadest suite (SEO + PPC + content)	$139 ($117.33 annual)	Most expensive; add-ons sold separately
SE Ranking	Tracking volume + agency reports	$129 ($103.20 annual)	Smaller databases; white-label is an add-on
Serpstat	Mid-market SEO + PPC value	$50 annual-displayed ($69 implied monthly)	Second-best at everything; monthly price implied
SpyFu	Competitor SEO + PPC history	$39 ($29 annual)	Specialist, not a full suite
Mangools	Simple keyword research	$49 ($29.90 annual, vendor file)	Licensed backlink data; weekly tracking; regional price variance
Ubersuggest	Cheapest suite + lifetime option	$29 ($16 annual); $290 lifetime	125 tracked keywords; smallest databases of the suites
KeySearch	Tightest budget suite	$24 ($20 annual)	80 tracked keywords on Starter; trial wording varies

Pricing & Free Options

The honest price ladder runs from $0 (Search Console, MozBar, and the limited free tiers above) through $20–$24 a month annual-equivalent for KeySearch and $16 a month annually for Ubersuggest, $29.90 annually for Mangools Basic and $29 a month for Ahrefs Starter and SpyFu Basic on annual billing, to $50 a month annual-displayed for Serpstat, $103.20 annually for SE Ranking Core, $117.33 annually for Semrush SEO, and $129 a month for Ahrefs Lite. Team cost is where entry prices lie: Moz extra seats are $49 a month, Ahrefs extra seats run $40–$80 by tier, SE Ranking’s Agency Pack is $69 a month on annual billing, and Mangools Basic allows no extra seats at all. Before buying, count your seats, your tracked keywords and your metering unit — keywords, credits, lookups, position checks or result rows — then price the tier that actually fits, not the entry card. Readers on the tightest budget should also see Best SEO Tools Under $30 before paying for any suite.

Strengths & Trade-offs

• Ahrefs: deepest backlink index, most quoted rival authority score — but credit metering and weekly tracking on Lite.
• Semrush: broadest replacement, PPC and AI visibility included in scope — but the priciest suite here and add-on heavy.
• SE Ranking: best tracking volume per dollar, no-card 14-day trial — but smaller databases and paid white-label.
• Serpstat: best mid-market value across SEO and PPC — but second-best at every single feature and monthly prices implied, not directly shown.
• SpyFu: best competitor history, including ads — but a specialist, not a Moz replacement on its own.
• Mangools: easiest to learn, cleanest keyword lists — but licensed backlink data, weekly tracking and regional price variance.
• Ubersuggest: cheapest suite, lifetime option, licenses DA itself — but small limits and the thinnest databases of the suites.
• KeySearch: genuine suite under $30 a month — but only 80 tracked keywords on Starter and trial wording that varies by source.

Bottom Line

Do not buy a Moz alternative by ranking a list. Open Moz, write down the module you actually use — Rank Tracker, Link Explorer, Keyword Explorer, Site Crawl or client reports — and buy the pick for that module: Ahrefs for links, Semrush for breadth, SE Ranking for volume and reports, Serpstat for value, SpyFu for competitors, Mangools for simplicity, Ubersuggest for price, KeySearch for the tightest budget. Keep MozBar free, run the free stack for a month, and switch only when the new tool has produced a week of reports you would actually send. The most expensive Moz alternative is the suite you buy for a module you never opened.

Frequently Asked Questions

What is the best Moz alternative overall?

Ahrefs is the closest full replacement, because it covers every Moz Pro module with the deepest backlink index on this list — Lite at $129 a month for 5 projects and 750 tracked keywords. Semrush is the broader replacement if PPC, social and content tooling matter as well, at $139 a month ($117.33 annually) for its SEO plan. Neither is “best” for a buyer whose only habit was rank tracking: that buyer should look at SE Ranking Core first.

What is the cheapest Moz alternative?

The free stack — Google Search Console plus MozBar, plus Ahrefs Free for your own sites — costs $0 and covers own-site data and DA visibility. The cheapest paid suite is KeySearch Starter at $24 a month ($20 annual equivalent), followed by Ubersuggest Individual at $29 a month ($16 annually, or $290 one-time for lifetime). Both have small tracked-keyword limits, so the cheapest price is only cheap if your keyword count fits inside it.

Do I lose Domain Authority if I leave Moz?

You lose the DA number inside a paid dashboard, but you do not lose DA itself: MozBar stays free after cancelling and still shows DA and PA on any page, and Ubersuggest licenses Domain Authority from Moz so the number stays on screen there. Every other pick reports its own score — Domain Rating, Authority Score or Domain Trust — so tell clients about the change before switching, not after.

Which Moz alternative is best for agencies?

SE Ranking Core at $129 a month ($103.20 annually) for 2,000 keywords tracked daily, priced with its Agency Pack from $69 a month on annual billing for white-label reports. Ahrefs and Semrush suit agencies that need deeper data, but their seat costs ($40–$80 per extra user at Ahrefs) change the team total fast — price seats, not just the plan.

Can I replace Moz with free tools only?

For one site, partly: Search Console for your own search data, MozBar for DA, Ahrefs Free for your own site audit and backlinks, and SpyFu’s limited free searches for a taste of competitor data. None of those gives you competitor keyword databases, tracked keywords for sites you do not own, or client-ready reports — for those, you still need a paid pick above, starting at KeySearch or Ubersuggest prices.

Is Moz Pro still worth it in 2026?

Yes, for a specific buyer: someone who values Moz’s ease of use and DA reporting, tracks fewer than 300 keywords, and works alone or with one extra seat. Once keyword volume, team seats or backlink depth become the bottleneck — 300 keywords on Standard, $49 per extra seat, a smaller backlink index than Ahrefs or Semrush — the picks above beat Moz on the job that actually changed. If none of those limits bites yet, the cheapest alternative is the plan you already have.

Keep comparing

• Moz vs SpyFu — the head-to-head between Moz and its competitor-research specialist.
• Semrush vs Moz — the broadest suite against Moz, head-to-head.
• Ahrefs vs Moz — backlink depth against Moz’s core suite.
• Ahrefs vs Semrush vs Moz — the three-way decision, if the choice is between the big three.

How we compare

Each tool is evaluated against the same criteria — features and coverage, ease of use, pricing and value, and limitations — using official documentation, pricing pages, and published product information. If we test a tool ourselves in the future, the review will say so and include our screenshots, test tasks, and observations. This verdict is editorial opinion based on publicly available information, not sponsored, and not influenced by affiliate relationships. SmartRiseHQ currently uses no affiliate or referral links.

A note on pricing

SEO tool pricing and plan limits change frequently — tracked keywords, credits, lookups, position checks and result rows, trial terms and promotional prices all move. Prices above were checked in November 2026 against vendor pricing pages and vendor data files, and October 2026 checks of those pages where a page did not render figures as readable text in this run; where sources conflicted (Mangools’ regional price variants, Serpstat’s monthly prices implied from its annual saving, KeySearch’s trial wording), the article says so rather than printing a single figure as fact. Always confirm current plans on the vendor’s own pricing page before buying.